Termotecnica Pericoli continues to innovate also as far as marketing is concerned: in fact, our company is expected to land on the Alibaba B2B platform in 2023.
What is Alibaba?
Alibaba.com is a digital export portal that allows international buyers to look for producers of goods worldwide, in all categories. To date, with 200 million registered users, and 40 million active buyers from over 200 countries, it represents the largest online B2B commerce platform.
In recent years Alibaba.com, originally particularly focused on the Chinese market, has seen a strong expansion of its business outside the Far East, with growth rates of up to 380% in markets such as the USA, Canada, Germany, UK, Mexico, Russia, and India. Furthermore, the operators active on the platform cover a wide range of product sectors including agriculture and animal husbandry, which are perfectly in line with the core business of the Pericoli Group.
The Pericoli Group on Alibaba.com
Digitization is becoming increasingly essential for companies that want to keep their business alive and expand it, not only for B2C but also for companies such as the Pericoli Group.
Having a strong and structured online presence makes it possible to immediately make up for the lack of physical fairs, especially where traveling is still complicated or particularly expensive after the Covid-19 pandemic.
In addition, you have the opportunity to virtually meet buyers and prospects from all over the world by quickly entering into negotiations with them as well as develop new strategic areas that are usually less “attacked” by enriching the company database with new and interesting contacts.
Nor should we underestimate the strategic aspect of brand protection in such markets full of competitors and “copying companies”: taking care of our online identity and protecting the brand from possible threats is a further plus for the entire Group given by the presence on this platform.
By transmitting the values and quality levels of our product that we have built in over 55 years of history, we can further highlight the benefits that can be obtained in terms of performance and durability with the items we offer.
Our official profile will be soon online and users will be able to contact the dedicated Export Manager who will answer all their needs and questions.