VIV Europe 2014 – Utrecht

The recent VIV Utrecht show was the ideal opportunity to introduce and launch the new up graded and extended line of agriTERM direct heaters, which was received with great interest and also to network with their customers and distributors, both existing and new.
The focus was on the EU markets and the response was very positive with numerous discussions in both existing and new markets interested in co-operation with Pericoli.  Generally the stand was very active with a lot of interest and in particular the Russian market exhibited a great deal of optimism for the future as many projects will be opening up once again. The Middle Eastern markets were also well represented with a significant order being concluded.
Mr. Alex Bessone commented that “Overall the company experienced a better attendance than anticipated along with a number of our global distributors and also regional office, which gave use the opportunity to introduce this new product as we are very excited about the prospects for the new agriTERM”.

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